About Us

Sellstate Innovation Realty is a growing brokerage conveniently located in Central Florida 1.8 miles west of the Florida turnpike on highway 50 in Clermont. This location places our office within a short reach of five counties in central Florida, offering our agents a wider market area and a convenient location for our customers.

Meet our Core Support Team

Get to Know the Visionaries Behind Our Success. Discover the talented individuals driving our business forward, each bringing unique expertise, passion, and dedication to their roles. Learn more about the minds shaping our company's future.

Sandy Simmonds

Broker-Owner

Tom Longmoore

Licensed Instructor/ Broker Associate

Sharon Backe

Compliance Officer/ Broker Associate

Shannon Simmonds

Operations Director/ Realtor

Pamela Denila

Digital Marketing Assistant

What People Are Saying?

“Going to work is fun just because we’re making progress doing a lot of good things”

Tom

“The training sessions really put us on a good track to be successful in Real Estate”

Shannon

“They always search for different ideas to help us”

Kaye

“I felt welcomed and I enjoyed being here”

Justin

Frequently Asked Questions

What makes Sellstate Innovation Realty affiliation with Sellstate unique?

We’re a boutique-style brokerage powered by Sellstate’s cutting-edge ecosystem. You get autonomy plus full access to Icenhower training, BoldTrail CRM, centralized tech, marketing support, and passive income through Sellstate’s revenuesharing network (sellstate.com, sellstate.com).

What technology and tools are included?

All agents receive: 

  • BoldTrail CRM: Lead tracking, automated followups, marketing materials (sellstate.com, sellstate.com

  • PipelignIQ 

  • Centralized backoffice tools via PowerSuite 

  • Virtual tour & digital marketing platforms to scale your reach (sellstate.com

What training and support will I receive? 

Expect a robust program including:

  • Personalized onboarding & Icenhower training

  • On-demand or self-paced courses

  • Ongoing webinars, inoffice meetings, and biweekly Zoom sessions

  • Comprehensive coaching, mentorship, and bestpractice guides (sellstate.com, sellstate.com)

I'm an emerging agent—will I have support?

Definitely! Our structured training, mentorship, and growth plans are crafted for new and seasoned agents alike—flexible to match your learning pace and goals . 

How does commission and revenue-sharing work?

Design your own commission splits and breaks based on productivity. As you recruit, you earn recurring income from Sellstate’s revenue-sharing model—regional averages exceed $1,000/month, with top earners bringing in $7K–$9K+ (sellstate.com). 

Do I have to use office space? 

Nope! You can run virtually or scale physical space at your pace. There’s no minimum requirement—you grow as you want . 

Can I keep my branding?

Absolutely. Maintain your personal brand and business identity Powerhouse Real Estate Group, while leveraging Sellstate’s systems and tools (sellstate.com). 

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